Enrollment and Communications
Building trust, community, and healthy enrollment
Strong enrollment and communication systems help charter schools connect with families, communicate their value, build trust, and respond effectively when challenges arise. The League supports school leaders and staff responsible for enrollment, marketing, communications, and community engagement.
Support ranges from peer learning and structured workshops to customized consultation and urgent crisis communications assistance.
CONNECT Cohort
CONNECT is a statewide learning community for charter school professionals responsible for marketing, communications, enrollment, and community engagement. Participants meet monthly to learn from peers and experts, share tools, work through current challenges, and strengthen their school’s systems and strategy.
- Peer learning with professionals who understand charter school communications.
- Practical ideas, tools, and examples.
- Collaborative problem-solving in a supportive environment.
- Current practices in enrollment, family engagement, marketing, and communications.
- Monthly newsletters share best practices and keep the cohort connected.
Student Recruitment & Enrollment Workshop Series
This cohort-based series helps school leaders and enrollment-focused staff build stronger recruitment systems. Participants combine practical training, individualized coaching, and adaptable tools to strengthen their enrollment strategy and execution.
- Enrollment goals, strategy, and progress tracking.
- Family engagement and community outreach.
- Events, canvassing, and lead generation.
- Digital campaigns and follow-up systems.
- Ready-to-use trackers, scripts, and outreach plans.
- Shared ownership across the school team.
Custom Consultation
Cost: Varies by scope
Schools needing individualized support can engage the League for consultation in marketing, communications, enrollment, and community engagement. Support may range from a focused strategy session to a longer engagement with a specialized consultant.
Crisis Communications Consultation
Cost: Free to League member schools
When a school faces urgent media attention or a situation that could affect public trust, the League can help school leaders and legal counsel organize a timely, accurate, and coordinated response. Ongoing Crisis support may incur fees with outside support, depending on the length of engagement and scope.
Enrollment Resources
Free to League member schools
Whether you’re just getting started in planning, developing, or launching your new school or are already a fixture in your community and are looking to build enrollment in your school and community, we hope this guide will be helpful as you launch or redevelop your marketing, communication, and enrollment efforts. See our Enrollment Guide Here.
Request Support
Tell us what your school is trying to address or solve, from building an enrollment pipeline to responding to an urgent communications challenge. Email [email protected].
Request School Services
Join a Learning Community
