How to Turn Market Research into a Marketing Campaign with the Power of AI
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DESCRIPTION:
Leveraging generative AI in marketing has ushered in a new era of content creation and engagement, empowering users to generate compelling, personalized content at scale. Join Trevor Waddington M.Ed., Founder & Principal at Truth Tree, as we discuss the opportunities within AI to influence key aspects of your marketing campaigns including the ability to do unbiased extensive market research in just seconds. We’ll also touch on analyzing what the "internet" thinks about your school, a competitor analysis, what market personas best align with a school, the characteristics of those market personas, and digital marketing campaigns based on the research. It promises to reshape the way we communicate, market, and interact online, offering exciting, new possibilities for your school!
Trevor is a former teacher and school marketing director who is a leading expert on school marketing, routinely keynoting and presenting at conferences worldwide. In addition to Truth Tree, Trevor founded two school search websites and a parenting blog, all to fulfill his mission to bring ideal educational opportunities closer to best-fit students.
Truth Tree provides digital marketing strategies and solutions for schools, including private schools, charter schools, preschools, and higher ed. As enrollment marketing moves further online, we partner with school marketers to determine their marketing needs and enrollment goals.
For those of you who were not able to join us or for any of you who would simply like to revisit the discussion, you can view the session recording here:
https://us02web.zoom.us/rec/share/uCdjfEYoHBIMAGe4jpFqDoTL2gcQTCdJ9QUI-V3yjjG_gCPffkE6z5DDC-4urIwh.40iPGPS8fJvhl7q-
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