Enrollment and Communications

Optimizing Marketing Reach

From social media to student recruitment, charters require effective strategies to attract and retain both families and community stakeholders. Showcasing their unique programs, educational philosophies and academic achievements helps to differentiate them from traditional district schools and other competing institutions. In addition, ongoing communication is essential for building trust and maintaining positive relationships with parents, students, staff, and the wider community.

Moreover, the time for attention to marketing has never been greater. After a steady increase in K-12 enrollment between 2011 and 2018, Colorado’s public school enrollment declined in 2020 and 2021, setting state-wide enrollment back to 2015 levels. While the state’s charter school enrollment is at a historic high, many charters are finding they must adjust their marketing and communication strategies to ensure full enrollment. We believe every charter school is uniquely positioned to meet market demand with the right approach. 

CONNECT Cohort
Find Your People, Find Your Power

We get it; wearing 27 hats is hard. CONNECT provides a dedicated community for marketing, communications, and community engagement pros from public charter schools across Colorado. From September to May, we gather monthly — virtually or in-person — to tackle the unique challenges of school marketing and enrollment.

This isn't just another meeting; it's a supportive community where you can:

  1. Learn from peers and experts who truly understand your day-to-day.
  2. Exchange ideas and brainstorm solutions.
  3. Address current challenges in a safe, confidential environment.

Join us to meet some truly cool people, discover new "hacks," and stay ahead of emerging best practices.

Stop surviving and start thriving. We're here to help you amplify your school's unique story, build engagement, and support healthy enrollment, all while ensuring you don't have to do it alone. Join us. 

Learn more and join

Workshop Series: Student Recruitment & Enrollment

This hybrid workshop series is designed for school leaders and enrollment-focused staff ready to elevate their student recruitment strategy. Built around a shared commitment to growth, this cohort-based experience blends actionable training, real-time coaching, and customizable tools to help schools meet and exceed their enrollment goals.

Participants will walk away with a clearer vision, sharper tactics, and stronger systems—designed to outlast staffing shifts and ensure year-over-year success. Whether you're refining digital campaigns, planning high-impact events, or building a stronger enrollment funnel, this series equips your team with the frameworks and support needed to thrive.

Highlights

  • Kickoff Convening
    One in-person session to build relationships, align on strategy, and jumpstart the cohort experience.
    Led by experts in enrollment systems, community outreach, and digital marketing.
  • 6 Monthly Virtual Workshops
    Targeted sessions covering everything from enrollment tracking and family engagement to community canvassing and digital lead generation. Each includes tools and templates you can adapt immediately.
  • 1:1 Coaching for Every School
    Six personalized sessions to help translate learning into action with expert support tailored to your school’s unique context.
  • Turnkey Tools & Templates
    Participants receive ready-to-use trackers, scripts, and outreach plans that make it easy to scale strong systems across the team.
  • Designed for Shared Ownership
    This series helps schools build capacity beyond a single role—embedding enrollment practices into team culture and daily operations.

Custom Consultation
Cost: Varies

For those schools that require additional support beyond what can be gained from participating in our CONNECT cohort and annual workshop series, we offer individualized consultations and brainstorming sessions in the areas of marketing, communications, enrollment, and community engagement. Understanding the intricacies of how these areas intersect, we can deep dive into particular areas of concern, providing advice and best practices tailored to any school’s unique circumstances. From a simple phone call or series of emails to the utilization of outside, contract-based consultants we are here to help.

Crisis Communications
Cost: Free to member schools

Has your school received a call from the media about a negative story that’s brewing? Has something happened that you’re afraid could end up in the media? Because negative press can spin out of control quickly, swift action is required. We are available to assist you and your legal team with urgent crisis communications responses to the media. 

Please use the interest form on the right to begin the process for custom services.