CONNECT Cohort

Thank you to everyone who joined us for this month’s session with Jeff Fulton, Senior Director of Marketing at Vertex Education. Jeff shared actionable summer marketing strategies to help schools refresh their brand, re-engage their communities, and reinforce enrollment efforts—all while marketing with empathy and keeping current families sticky through thoughtful, relationship-driven outreach.

Key Takeaways:
✅ Break summer planning into quick wins, day projects, and summer sprints to manage
your workload
✅ Refresh your brand by auditing assets, updating messaging, and showcasing testimonials
✅ Refine your online presence for better visibility, discovery, and conversion
✅ Improve family engagement with thank-you messages, reconnect calls, and summer social
events to build loyalty and stickiness
✅ Boost ROI by tracking marketing efforts, reviewing funnel data, and optimizing campaigns
✅ Manage online reviews by actively monitoring platforms and inviting satisfied parents to
share feedback
✅ Post regularly on social media and remove outdated links from your website

🎁 Bonus Resource: Attendees can still access a free marketing assessment from Vertex Education: vertexeducation.com/marketing

You can also access a copy of the presentation slides and session recording in the Documents tab of our online CONNECT cohort page: https://coloradoleague.org/group/connect-cohort/documents.html

We hope to see you all at our May 8 virtual meeting - our last CONNECT meeting for the 2024/25 school year.

Created: April 11, 2025 09:04:33 AM