rebrand

The League's New Brand

A brand is more than a logo. In fact, it's more than a color palette, style guide, font, and brand book all put together. A brand is the essence, meaning, and image that an organization, project, or person conjures up in your mind.

At the League, we're reworked all the easy things — the logo, the logotype, the brand book, the font, and so forth. What is behind it is what matters. And that is also what takes time, energy, passion, commitment, and tenacity to build out. It isn't created overnight. A brand isn't built by one commercial or one interaction. It's built over time by communications, and visuals, and relationships, and actions, and programs, projects, and mostly by people. Yes, people. They are the heart of a brand.

At the League, our people are the heart of where our brand is moving. The driving concepts behind our new mark are Hope and Opportunity — for the public charter school students in Colorado, for the school leaders, staff, educators, board members, and parents at the 260+ charter schools, and for the entire charter ecosystem. We have hope, drive, and diligence toward a future that creates more public school opportunities for all students.

The League Brand

Whichever way your color us...

We hope that you see that in our brand. But more importantly, we're going to work every day to prove that to you through our actions, program, and the outcome of our work. See you soon —

The League Team