Leveraging Local Media to Boost Enrollment
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Getting into the local media is not just for network schools with big budgets. In fact, cultivating these relationships can be one of the most cost-effective and impactful strategies for significantly boosting your brand awareness, reputation and enrollment.
Join Carrie Horn of Denver's Bold Story Marketing and learn to transform your school's stories into irresistible headlines that get your community buzzing. (Hint: She helped Girls Athletic Leadership Schools (GALS) do just that.)
You’ll discover the skills to begin building strong, targeted and proactive relationships with the local media, plus the art of email outreach and crafting compelling messages that get noticed. She'll also guide you in aligning your school's story with broader community interests and current events. Soon, you’ll be weaving your school's achievements into the fabric of local happenings, making your stories irresistible to media outlets already covering those topics.
About the Speaker: Carrie Horn, Founder + Principal, Bold Story Marketing
Carrie is a public relations, strategic marketing, and events expert with over fifteen years of industry experience. She has led efforts in-house for brands, at agencies, and in a corporate setting. Throughout her career she has developed and executed myriad business, communications and marketing campaigns for clients in the media, tourism, hospitality, real estate, restaurant, consumer product, and sports categories. As an events specialist, Carrie has created and managed many impactful gatherings with over 2,000 attendees, and represented brands at events with over 300,000 people. She has created integrated and highly engaging, cohesive campaigns for top tier advertisers across multiple platforms including print, digital, events, and social media.