Director of Communications & Community Engagement
Addenbrooke Classical Academy
From the moment a prospective family takes their first tour to the day their student graduates from high school, this position ensures that our mission is clearly communicated, our culture of virtue is celebrated, and every family feels authentically connected to the heart of the Addenbrooke community.
Position Summary
Addenbrooke Classical Academy (ACA) seeks a dynamic, mission-aligned, and strategic Director of Communications & Community Engagement to elevate, unify, and streamline communication across our thriving Pre-K through 12th-grade community.
Reporting directly to the Executive Director, this pivotal role is responsible for shaping the narrative of our school, fostering a warm and engaged parent culture, celebrating our dedicated educators, managing school-wide recruitment systems, and showcasing the distinct value of an ACA classical education. The ideal candidate is both a strategist and a practitioner—capable of seeking and reviewing stakeholder feedback and building communication systems, while also creating inspiring content across digital, print, and social media channels.
Primary Goals & Objectives
Anchor Families in Mission, Vision, & Values: Communicate ACA’s classical philosophy clearly and compellingly so that both new and returning families deeply understand and connect with the school’s core purpose.
Drive Comprehensive Enrollment & Onboarding: Design and manage systems for prospective family tours, recruitment events, and seamless onboarding communications for new families PK–12, while actively prioritizing student retention and building sustained demand and enrollment growth through High School.
Cultivate Parent & Family Engagement: Build open, collaborative, and meaningful relationships between the school and parents.
Strengthen School Culture & Mission Alignment: Ensure all messaging celebrates classical education, character formation, and student growth in virtue.
Communicate Virtue & Character Growth: Establish consistent frameworks to share and celebrate student growth in virtue, character, and scholarship with families.
Celebrate Faculty & Staff: Highlight the passion, expertise, and daily impact of our teachers and staff.
Build Transparent Communication Systems: Ensure clear, consistent, and predictable communication flows across all grade levels.
Essential Responsibilities
1. Mission Communication & New Family Onboarding
- Serve as a primary storyteller of ACA's mission, vision, and core values across all platforms.
- Manage end-to-end recruitment and enrollment communication activities, including family tours, information nights, shadow days, and open houses across PK–12.
- Develop warm, informative, and intentional onboarding communication workflows for newly enrolled families to introduce them to Addenbrooke, classical education, school traditions, and expectations.
- Create targeted marketing and communication strategies across all grades while also emphasizing high school matriculation, and refined messaging to recruit students in secondary grades.
2. Communication Systems, Website, & Publications
- Design and maintain organized, predictable systems for school-wide communications, including weekly/monthly newsletters, announcements, and administrative updates.
- Support a continuous modernization and ongoing management of the ACA website to ensure it is relatable, intuitive, user-friendly, and reflective of the school's mission.
- Create standardized communication templates and brand guidelines for staff and administration to ensure consistency across all programs.
3. Social Media & Digital Storytelling
- Direct and execute ACA’s social media strategy (content creation, photography/videography, scheduling, and community interaction).
- Share regular stories of student achievements, classroom insights, athletics, fine arts, and classical learning moments that bring the ACA community to life online.
- Monitor channel metrics and engagement to refine messaging and expand the school's digital reach.
4. Community Events & Culture
- Partner with administration and parent groups to promote, highlight, and document events that celebrate ACA’s culture (e.g., fine arts showcases, athletic events, classical traditions, and family gatherings).
- Design regular strategies and campaigns to publicly recognize, celebrate, and honor teachers and staff throughout the school year.
5. Audience Research & Strategic Messaging
- Conduct surveys, focus groups, and fact-finding initiatives to analyze parent and student perceptions, communication preferences, and needs.
- Translate insights into targeted messaging strategies that resonate deeply with current and prospective families while remaining firmly anchored in ACA’s vision, mission, and values.