Operations and Finance Cohort

Thank you to everyone who joined our April 14 Operations & Finance cohort meeting focused on enrollment and retention strategy. As schools work to fill remaining seats and plan ahead for next year, this was a timely conversation on what actually drives enrollment in today’s environment.

A special thank you to our guest speakers: Dallan and Shawn Wortham from Charter Connect, who shared insights from working with charter schools nationwide and highlighted practical strategies to improve enrollment outcomes.

Key Takeaways
- Impressions don’t equal enrollment. Visibility alone isn’t enough - schools need to focus on being found in the right places and converting that interest into action.
- Search visibility matters. Families are increasingly relying on Google, and where your school shows up on the Search Engine Results Page (SERP) plays a major role in enrollment.
- Website experience drives conversion. Once families click, clear navigation, fast load times, and an easy path to enrollment are critical (think: 3 clicks, 30 seconds).
- Track cost per enrollment. Understanding what you’re spending to enroll each student helps inform smarter marketing decisions.

Meeting Resources
Slides: Both slide decks are posted in the Documents tab

Recording: We do not have a recording available for this session. I will share AI-generated meeting notes here as soon as they are available.

Next Up
May 12, 2026 – Authorizer Relationships
May 21, 2026 (BON) – Preparing for a Successful Audit
June 9, 2026 - Year Ed Wrap Up

Thank you again for the work you are doing to guide your school through a busy planning season. Please don’t hesitate to reach out if you have questions.

Created: April 20, 2026 11:04:09 AM