Marketing & Communications Specialist
Twin Peaks Classical Academy
Marketing and Communications Specialist
Together, our staff create an academically rigorous environment that encourages students to seek truth, beauty, and goodness in both their acquisition of knowledge and their development of character. We exist to develop students into great humans with a solid understanding of the world around them.
When hiring, we look for candidates that are:
- Passionate about the academic success of ALL students
- Passionate about Classical Education and the opportunities it provides
- Energetic and excited about their work
- Joyful when working with a team
- Joyful in the opportunity to work with kids
Nature and Scope of Job
The specialist develops and executes an integrated strategy encompassing communications, marketing, brand identity, advertising, digital media, social media, website content, and online giving. The specialist oversees the school’s website content, social media channels, digital communications, and online giving platforms while ensuring that messaging reflects the mission, values, and distinctive identity of Twin Peaks Classical Academy.
Minimum Requirements and Education:
- Bachelor's degree in communications, marketing, journalism, or a related field (required)
- Master’s degree (or higher) preferred
- Minimum of two years of related professional experience (required)
- An equivalent combination of education and experience may be considered.
- Strong attention to detail and ability to notice what needs to be done with little or no direction
- Ability to create materials, products, and events that enhance the vision and brand of Twin Peaks Classical Academy
- Willingness to honor Twin Peaks Classical Academy’s stance on the use of Artificial Intelligence
Preferred Qualifications:
- Experience with event planning and coordination
- Experience with budgets and account management
- Excellent hospitality and interpersonal skills
Salary Range: $66,000- $92,000
* This position will be .7FTE for the 26-27 school year with a fixed schedule to be determined upon hire (Prorated to $46,200 - $64,000)
Roles and Responsibilities:
Communications
- Administer the Thrillshare platform and use it to deliver timely, accurate school-wide messages.
- Produce a weekly newsletter for each school.
- Maintain accurate school events and activities calendars.
- Issue rapid family alerts on time-sensitive matters, including urgent or crisis situations.
- Prepare quarterly community reports at the direction of the Executive Director.
- Keep a system-wide communications calendar that coordinates newsletters, announcements, and social media posts.
- Write and distribute news releases that showcase school achievements and events to local media outlets.
- Design branded enrollment and academic publications.
Enrollment Marketing
- Plan and launch an annual enrollment campaign to attract prospective families.
- Develop ongoing strategies and initiatives that support sustained enrollment growth.
- Design and direct digital, print, and video advertising that promotes enrollment.
- Coordinate school community events in alignment with the leadership team.
- Monitor third-party school rating sites (such as SchoolGrades, Niche, and SchoolDigger) so they reflect current state and federal data.
- Maintain an organized archive of school photography utilizing student permissions information.
- In alignment with the Director of Operations, oversee outside contractors for graphic design, photography, videography, and related services.
Brand Management
- Ensure accurate, consistent branding across all internal and external communications and marketing.
- Develop and maintain the Twin Peak Classical Academy Media Kit, and enforce the brand and style guide across websites, print, digital content, and apparel.
- Review and edit flyers, posters, and event materials for brand consistency.
- Build templates so presentations, flyers, syllabi, and other documents meet brand standards.
- Design or approve all apparel, including spirit wear and athletic uniforms, for brand compliance.
- Design or approve all signage, including school and athletic banners, decals, and similar items.
Website Management
- Maintain the Twin Peak Classical Academy website, building new pages and keeping existing content current.
- Optimize site design for engagement on both desktop and mobile devices.
- Ensure compliance with federal accessibility requirements, including ADA and web accessibility standards.
Social Media and Digital Channels
- Manage the school's Facebook, Instagram, YouTube, and other social media channels
- Run paid social and other digital advertising campaigns.