CONNECT Cohort

https://us02web.zoom.us/j/81881475448

As more families turn to AI-powered search tools to research schools, traditional SEO is no longer enough. This session explores the emerging world of Generative Engine Optimization (GEO) and how schools can improve their visibility across Google AI Overviews, ChatGPT, Gemini and other AI-powered search experiences. Learn practical strategies to optimize your website and content so prospective families can find—and trust—your school in the next generation of search.

About the Speakers:

Jack Barsch, Director, GroundFloor Media
Jack is a digital marketing strategist specializing in search engine optimization, paid search, and digital strategy. With experience leading campaigns for organizations including the City and County of Denver, Mackintosh Academy, and Colorado Nonprofit Association, he helps clients connect with the right audiences through data-driven storytelling. Before joining GroundFloor Media, Jack managed national franchise marketing campaigns at Location3 and began his career covering University of Colorado athletics, where he developed his passion for strategic storytelling.

Shelbey Royal, Senior Director, GroundFloor Media
Shelbey is a senior digital marketing leader with more than a decade of experience in search engine optimization, paid search, and email marketing. She has led digital strategies for organizations across the tourism, healthcare, and education sectors, including Children's Hospital Colorado, where she successfully brought paid and organic search efforts in-house. At GroundFloor Media, Shelbey partners with clients to build strategic search campaigns that increase visibility, engagement, and measurable results.

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