Beyond the Logo: Why a Strong School Brand Matters
Google
Apple
Microsoft 365
Outlook
Yahoo.comYour school's brand is more than a logo or color palette. It's the promise families experience at every interaction. A clear, authentic brand helps schools stand out, build trust with prospective families and create a stronger foundation for enrollment marketing. Learn how clear messaging, strong visuals, and intentional storytelling can strengthen your school's reputation and attract mission-aligned families — without the time and expense of a major rebrand.
About the Speakers:
Erica Mitchell and Sarah Freeman are the co-founders of Smart Cookie Communications & Marketing, a Colorado-based agency specializing in K-12 education. Smart Cookie helps schools and educational organizations build trust, engage families and strengthen their communities through strategic communications, branding, storytelling, enrollment marketing and more. Since they met working together at Colorado State University over 20 years ago, Sarah and Erica have been partners in guiding schools and districts as they build strong brands and amplify their stories.