Messaging that Moves People: What the Research Says
Google
Apple
Microsoft 365
Outlook
Yahoo.comEvery conversation about your school shapes how families, educators, policymakers, and your community perceive your mission. But not every message resonates equally. This session shares the latest research on charter school messaging, highlighting the words, themes, and narratives that build trust, increase understanding, and strengthen support for public charter schools. Learn how to communicate your school's unique story while reinforcing messages that resonate across audiences and advance the charter movement as a whole.
You'll leave with practical messaging frameworks, real-world examples, and actionable strategies you can immediately apply to your website, enrollment materials, presentations, media interviews, social media, and everyday conversations.
About the Speaker
Emily Bertelli, Advisor, PLT Strategies
Emily is a seasoned communications and advocacy professional with deep experience helping educational organizations advance their narratives. She began her career managing communications for Pittsburgh Public Schools before working with Capitol Impact to advance statewide equity efforts in California. Emily later led the communications team at the California Charter Schools Association, and, most recently, she served as an Account Director at Larson Communications. As an advisor with PLT Strategies, she works closely with NAPCS and state charter associations nationwide, including the League.