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    CONNECT Cohort

    A cohort geared towards communications staff, marketing teams, registrars and school leaders. Meets monthly.

    • Overview
    • Meetings
    • Documents
    • Discussions
    14 Jan 2027, 12.00 pm - 1.00 pm MDT

    Smarter Marketing for Stronger Enrollment

    • Google
    • Apple
    • Microsoft 365
    • Outlook
    • Outlook.com
    • Yahoo.com

    Join Zoom Meeting

    Charter enrollment is under real pressure right now—more schools are competing for the same kids, and district schools are upping their own marketing game. This session walks through what the enrollment data is showing right now, what's actually converting inquiries into tours and applications this year, and why following up is the most important step. Join our friends from GrowSchools for tips on dialing in your social media strategy, optimizing your website, and keeping enrollment efforts going year-round, including:

    - Where 2026-2027 enrollment data points, and what it means for your marketing budget and timeline
    - Which tactics are actually converting inquiries into tours and applications right now, and why following up is key
    - Social, websites, and how to make sure your school shows up when families search for your school—whether on Google or through AI

    About the Speakers:
    Ashley MacQuarrie, VP of Marketing, GrowSchools
    Byron Flitsch, Content Strategist & Project Manager, GrowSchools
    Kerry Selfinger, Content Strategist & Project Manager, GrowSchools

    Attachments

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