Beyond SEO: Using AI Search to Drive Enrollment [slides + recording]
Jack and Shelbey shared practical strategies to help school teams adapt to the growing use of AI-powered search and improve their visibility among prospective families. They introduced Generative Engine Optimization (GEO) and walked through ways schools can strengthen their websites and content to be more easily found, understood and trusted across Google AI Overviews, ChatGPT, Gemini and other AI-powered search experiences.
📎 Slide deck attached.
▶️ Session recording: https://bit.ly/3T5DOJw (Passcode: GgCx9=1Y)
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