Beyond SEO: Using AI Search to Drive Enrollment Recap + Resources
Thanks to everyone who joined us for our latest CONNECT session with Jack Barsch, Director, and Shelbey Royal, Senior Director, of GroundFloor Media.
Jack and Shelbey explored how the rise of AI-powered search is changing the way prospective families research and evaluate schools—and why traditional search engine optimization is no longer enough on its own. Participants were introduced to Generative Engine Optimization (GEO) and how it can help schools improve their visibility across Google AI Overviews, ChatGPT, Gemini and other AI-powered search experiences.
Throughout the session, Jack and Shelbey shared practical strategies for optimizing school websites and creating clear, trustworthy content that AI tools can more easily find, understand and recommend. Attendees also learned how schools can begin adapting their digital strategies now to remain visible and competitive as search continues to evolve.
For those who couldn’t attend, you can view the recording here:
▶️ https://bit.ly/3T5DOJw
🔑 Passcode: GgCx9=1Y
Slides and additional resources are available in the Documents section.
We hope you’ll join us for more learning and connection through CONNECT this year!
Regards,
Kim, Melia + the entire League staff
Created: September 16, 2026 10:09:02 AM
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