Your Guide to Smarter, Data-Driven School Strategies

Data. It’s so much more than just numbers—it’s the key to unlocking smarter marketing and enrollment strategies. This month, we’re diving into how data-driven decision-making can help schools analyze trends, refine outreach efforts, and plan ahead for long-term success. From interpreting enrollment metrics to leveraging digital insights, we’ll explore ways to turn information into action. 

Plus, don’t miss our upcoming events, including our special in-person CONNECT session at the Annual Conference, and a special spotlight on CSI’s Raena Vigil.

Webinar: UBIQ X Sessions - Content That Connects
Feb. 27   |   10:30 AM - 12:00 PM
Struggling to create content that truly resonates with parents and drives enrolments? Learn how to create and maximize content that speaks directly to parents needs, streamline your content workflows for maximum efficiency and leverage data to refine your messaging. Register now. 

Colorado Charter Schools Annual Conference
Feb. 27 - 28   |   8:30 AM - 5:00 PM   |   Denver Marriott Tech Center
It’s never too late to join us! We know you’re busy, so we’ve done our best to make it easy for you to leave your desk for a day. Conference marketing and enrollment workshops — plus a special CONNECT panel discussion — are all scheduled on Friday, Feb. 28. Join us for the full day or just the afternoon – free of charge! 

Friday Afternoon CONNECT Session, 1:30 PM - 2:30 PM:
Partners in Communication: Charter Schools and Authorizers Working as One
No charter school can exist without its authorizer, and positive relationships between the two are critical for a school's success. The conversations don't always extend to marketing and communications, but they should. Learn how both sides can collaborate effectively and fairly to benefit all stakeholders, including the school and its authorizer, parents, students, staff, and the wider community.

Panelists include Sara Sanders, Director of Communications at Windsor Charter Academy; Kelly Gomes, Executive Director, Shared Services Partner at Wildflower Montessori Public Schools; Amanda Oberg, Senior Communications Manager at Charter School Institute; and Stacy Rader, Chief Communications Officer for Douglas County School District. 

For complimentary registration, use code CONNECT-100-AC25 and choose a one-day member pass for Friday. You are welcome to attend for the full day (including two enrollment and communication workshops that morning) or simply for lunch and/or the afternoon CONNECT session. 

CONNECT Office Hours
Mar.  13   |   12:00 PM - 1:00 PM   |   Virtual
Coming off the annual conference, our group will have had much to digest in terms of new information and best practices. Join our comms staff as we discuss our favorite resources, trends and takeaways from this year's conference. These office hours are also a fun, informal opportunity to stay connected with your colleagues in the school marketing, enrollment and communications space. Add to calendar. 

CONNECT Lunch & Learn - The Art of Grant Writing
Feb.  13   |   12:00 PM - 1:00 PM   |   Virtual
A huge thank you to everyone who joined our Feb. 13 CONNECT Lunch & Learn with Judith and Kevin Kunst of TRQ Solutions! Grant writing can feel like a daunting task, but our expert presenters broke it down into clear, actionable steps to help schools and nonprofits navigate the process with confidence. Access the presentation slides in the Documents tab of our online CONNECT Cohort community.

Turning Data into Actionable Insights: The Applicant Funnel
This blog post by Drew Cocco of Clarity focuses on transforming applicant funnel data into actionable enrollment insights, specifically for enrollment managers working with financial aid demographics.

Using Data to Drive School Admissions & Marketing Strategies
A closer look at your school website analytics and user behavior can guide admissions and marketing strategies, inform decision-making, and allow teams to set (and hit) enrollment goals. Take a look at what to do with data, how those efforts can drive your marketing strategy, and how that, in turn, supports enrollment initiatives.

How to Use Data to Impact Key Metrics in Education
Whether you’re tackling attendance issues, improving academic outcomes, or engaging families, actionable insights from data can transform how schools operate. Let’s explore how to use data to drive impactful results across key metrics.

How to Use Structured Data to Improve Your School Marketing SEO
With enrollment competition at an all-time high, leveraging every possible advantage is crucial. One such advantage is the implementation of structured data. This powerful tool can significantly enhance your school’s search engine optimization (SEO). 

5 Ways to Use Data in Enrollment Marketing
If you’re like most school marketers, you probably have mixed feelings about using data to drive your enrollment marketing decisions. 

Optimize Enrollment Management for K-12 Education
Understand the value an effective enrollment management system can bring to schools and districts.

Creating a Winning School Enrollment Marketing Strategy with Data
Learn how HIVE Strategy transformed Vista College Prep's recruitment process with data-driven strategies to overcome enrollment challenges.

A Deep Dive Into School Data for Strategic Decision-Making
Sifting through data can be time-consuming, and we’re here to make it easier for you. We’ve compiled six critical insights on how schools can utilize key data insights to shape strategies across the student lifecycle, from admissions to retention.

2025 Hall of Fame Finalists
The Colorado League of Charter Schools' annual Hall of Fame honors those who have significantly contributed to the charter school movement. We're excited to share this year’s list of outstanding finalists. Winners will be announced at the Hall of Fame Ceremony on Wednesday, February 26 at 6 PM as we kick off the 2025 Colorado Charter Schools Annual Conference. It’s free to join but we kindly ask that you RSVP.

U.S. News & World report recognizes Challenge to Excellence Charter School among the 2025 best elementary and middle schools
Denver Post   |   February 10
Challenge to Excellence Charter School has been ranked No. 2 in Douglas County School District among the 2025 Best Middle School rankings by U.S. News & World Report.

How Colorado’s first agriculture-focused charter school is giving students tools for life
Colorado Sun   |   February 9
The STEAD School will graduate its first seniors in May. How will their education compare to other ag students in Colorado?

Charter school continues to help students find their voices
MSN   |   February 6
The Denver Public Schools (DPS) charter high school in southwest Denver started 10 years ago and since then, 100% of their students have graduated with a college or university acceptance.

Have any tips or resources you’d like to share? We’d love to hear from you! Email us at [email protected].

Raena Vigil, Digital Communications Specialist, Charter School Institute

Meet Raena Vigil, Digital Communications Specialist at the Colorado Charter School Institute (CSI) and someone who balances her love for the outdoors with a healthy dose of nostalgia and music. A self-proclaimed night owl, Raena would happily spend her evenings watching PBS documentaries (nerdy? No. Educational? Absolutely) or strumming the guitar in her imaginary 70s rock band, Old Souls. If she could master any skill instantly, it would be playing every instrument and writing songs—a talent that would fit right in with her dream decade.

When she’s not working her communications magic, you might find Raena outdoors, breathing in her favorite scent—mountain air with notes of pine, cedar, and campfire. Or, more realistically, hanging out anywhere that serves ice cream. (Priorities.) She’d time travel to the kingdom of Genovia from The Princess Diaries if given the chance and would prefer to fly there herself—her superpower of choice. And if the zombie apocalypse happens to hit? She’s set with two survival essentials: her water bottle and heated blanket.

Despite her adventurous spirit, there are limits—she’s never been to California and once ate an alarmingly large block of fried cheese. But if there’s one place she’d happily return to, it’s San Isabel, Colorado. And when she walks into a room? Expect Three Little Birds by Bob Marley to set the tone—because, as Raena would say, every little thing is gonna be alright.

Connect with Raena, a recently Certified Associate in Project Management (CAPM), in our online CONNECT community or on LinkedIn!

Upcoming Trainings The League provides a variety of quality professional development opportunities for member schools.	Our Marketplace Vendors and partners are ready to support our membership. Check out options across all categories.	Act for Charter Schools The League's ACT Network mobilizes charter school communities to strengthen and support schools statewide.
Thank you to our Premium Sponsors