Spring Forward: Strategies for a Strong Enrollment Push

Spring is in the air, and so is the opportunity to give your enrollment efforts a strong final push for next school year! As families make decisions before summer, now is the time to refine your strategies, amplify outreach, and stand out.

In this issue, we explore best practices for boosting enrollment during the spring, highlight case studies from successful campaigns, and share actionable marketing insights to help you finish the season strong. Plus, don’t miss this month’s featured school shout-outs and a spotlight on Prospect Ridge Academy’s Hannah Berman. Let’s make the most of this critical enrollment window!

School Marketing in Action
Apr. 9-11   |   10:00 AM - 12:00 PM   |   Virtual
A strong marketing strategy doesn’t just happen. It’s built with the right tools, insights and tactics. That’s exactly what you’ll get at School Marketing in Action: A Live 3-Day Digital Workshop with Trevor Waddington, M.Ed of Truth Tree. Register today. 

Community Engagement & Student Enrollment: Systems and Structures to Improve Sustainability
Apr. 9   |   11:45 AM - 1:15 PM   |   Virtual
Hosted by the League’s Bill Knous, Senior Director of Quality and Growth, this workshop focuses on systems and structures to improve sustainability within recruitment and enrollment. Book now. 

CONNECT Lunch & Learn: Recharge and Renew – Summer Strategies for Ongoing Success
Apr. 10   |   12:00 PM - 1:00 PM   |   Virtual
As the school year winds down, summer offers a valuable chance to reset, refocus, and plan ahead. But how can you make the most of these months to strengthen your school’s impact? Join us for an insightful session with Jeff Fulton of Vertex Education as we explore key strategies to keep momentum going over the summer. From fostering community engagement to refining internal processes, we’ll discuss ways to set your school up for long-term success. Stay tuned for more details, and in the meantime, add the session to your calendar!

PS: All attendees are eligible to receive a free marketing assessment courtesy of Vertex Education.

School PR Day 2025
Apr. 24   |   8:00 AM - 2:00 PM   |   Virtual
Finalsite is hosting a free virtual conference designed specifically for school communication professionals. More than twenty sessions will bring together inspiring thought leaders in the fields of school communications, district leadership, and PR to help you discover new strategies, tools, and technologies. Register for free. 

Colorado Charter Schools Annual Conference
Feb. 27-28
Thanks to all of you who joined us at the Colorado League of Charter Schools Annual Conference. We especially had fun hosting our Friday afternoon CONNECT session, Partners in Communication: Charter Schools and Authorizers Working as One.
A special thanks to our panelists Amanda Oberg with CSI, Kelly Gomes with Wildflower Montessori, Sara Sanders with Windsor Charter Schools and Stacy Rader with DCSD for sharing their experience and wisdom. 
 
CONNECT Virtual Office Hours
March  13 
This open-format session gave members a chance to ask questions, share challenges, and exchange ideas. One of the biggest discussion points was HB-21-1110 and digital accessibility compliance, with many members looking for guidance on how to prep for the July 1, 2025 deadline. See the League’s compliance guide with linked resources.

🌺 Don't Forget Social Media this Spring
As spring blossoms, use this free Social Media Calendar — packed with new ideas and tips to help you tackle social media content for the next few months.

👟 How Nostalgia Marketing Can Boost Your School’s Enrollment
Explore how nostalgia marketing works, why it’s effective in school marketing, and the tactics your school can use to connect with its audience in meaningful ways.

🚸 Using Connections to Give Every Student a Reason to Attend
As they try to boost attendance and keep students engaged, some schools are turning to strategies built around the idea of connectedness. 

🚫 10 Costly Enrollment Marketing Mistakes Schools Keep Making
These missteps can cost you prospective families, waste your budget, and make your enrollment efforts far less effective than they should be. 
 
🖼️  Best Practices for Ads Targeting K-12 Students’ Parents
As a K-12 school looking to resonate with parents through your marketing efforts, there are specific best practices that you should implement to optimize your results.
 
💪 School District Marketing Done Right
When you invest in your district’s brand and marketing strategy, everyone benefits. See what these four diverse districts are doing to build up their brand and achieve their goals.

🥇 Three Key Spring Retention Strategies 
As families weigh their options for the upcoming year, it’s essential to showcase the value your school offers and cultivate a strong sense of community to keep your current students and families engaged and happy. 

🔊 Leverage K–12 Marketing to Tackle Enrollment Challenges
Districts are turning to K–12 marketing and community engagement to reduce student attrition.

Have any tips or resources you’d like to share? We’d love to hear from you! Email us at [email protected].

Colorado SKIES Academy Shines in Latest Centennial Airport Economic Impact Report by CDOT Division of Aeronautics
EWZ   |   March 13
Colorado SKIES Academy, a public charter school specializing in hands-on aviation and aerospace education, is proud to be highlighted in the recently published 2025 Colorado Aviation Economic Impact Study.

Liberty Common High School Teacher named Milken Award Winner at Surprise School Assembly 
CDE   |   March 7
Liberty Common High School Assistant Principal and AP Microeconomics teacher Chris Reynolds won the $25,000 Milken Award in a surprise ceremony at his school.

STEAD School Prepares Future Agricultural Leaders with Innovative Curriculum
9News   |   February 28
The STEAD School in Adams County is creating a pipeline of agricultural innovators for Colorado. The public charter high school is based around Science, Technology, Environment, Agriculture and Design.
   
Flagstaff Academy 6th Graders Address Global Issues at Community Event
Press Release  |  February 21
Sixth graders at Flagstaff Academy Charter School took the stage at the school’s annual Global Problems Community Event, presenting research on some of the world’s most pressing challenges.

Hannah Berman: Communications Coordinator, Prospect Ridge Academy

Meet Hannah Berman, Communications Coordinator at Prospect Ridge Academy (PRA), and a creative spirit with a passion for storytelling, design, and all things Legend of Zelda. A recent transplant from Florida to Colorado, she’s been trading theme park adventures for mountain views—but don’t be surprised if you catch her reminiscing about roller coasters between sewing projects. She’s currently working on her cold-weather wardrobe (a necessity after leaving the Sunshine State) and dreams of one day becoming a master seamstress, teaching others the art of making clothes that feel good.

Hannah’s love for creativity extends beyond fabric and thread—if she could instantly master another skill, it would be playing the piano. And if she were in a rock band? You’d find her at the keyboard, proving that some musical dreams never die. She’s a lifelong fan of The Legend of Zelda and would happily cosplay as Zelda at work while daydreaming about visiting Hyrule in real life. (Let’s be honest, we’d all take a break from reality for that adventure.)

When she’s not bringing communications to life at PRA, you’ll find Hannah hanging out with her playful and goofy husky, Maple—who, in a perfect world, would be pocket-sized and travel with her everywhere. If she could have one superpower, it would be the ability to fly, making trips back to Florida (or straight into the fictional world of Hyrule) a breeze. Until then, she’s embracing her new Colorado life, sewing her way to expertise, and keeping the creative sparks flying—one stitch at a time.

Connect with Hannah on our online CONNECT community or on LinkedIn!

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