Introduction to AI for Marketing, Enrollment & Recruitment

11am – 12pm MST, 28 February 2024 ‐ 1 hour

Workshop/Breakout Sessions

ChatGPT and AI tools are all the rage but the education sector has been slow to adopt and take advantage. Is it all just hype or can you really put these tools to good use? In this session, we’ll go over AI basics to get you comfortable using generative AI and demonstrate how to utilize some of the latest (free) AI tools to generate on-brand emails, text messages, social media posts and more. While we’ll focus this workshop on enrollment and marketing, these tools and techniques can be used for so much more as well. Feel free to bring a laptop to follow along and experiment with creating material for your school.

Session Objectives:

1. Learn the basics of what Generative AI is and how to start leveraging it without fear!

2. Generate a sequence of emails, text messages, and social media posts to boost your enrollment efforts.

3. Understand the possibilities AI tools provide and know where and how you can start exploring.

Please take the post-workshop survey: https://www.surveymonkey.com/r/ac24-ai