(119) The Clip That Wasn't Real: Responding to a Deepfake Crisis

11am – 12pm MST, 4 March 2027 ‐ 1 hour

Room: Red Rock 9

Workshop Sessions

A parent shares an audio clip that sounds like your executive director making offensive remarks. Within an hour, it spreads online, and reporters call. How would your school respond?

In 2024, an AI-generated voice recording targeted a Maryland principal, showing how quickly fabricated content can threaten a school's reputation and community trust.

Led by cybersecurity executive Paul Herbka, CISSP, this interactive session puts participants on a crisis communications team responding to a simulated deepfake incident.

Through a live exercise, you'll:

Examine the real-world Pikesville High School case.
Respond to evolving scenarios involving families, social media, and reporters.
Evaluate communication decisions as new information emerges.
Explore how AI can accelerate message drafting and support multilingual family communication with human oversight.

Leave with a practical 24-hour crisis response playbook for protecting trust when misinformation spreads.