(70) Protecting Every Seat: Enrollment as an Operational Discipline

11am – 12pm MST, 5 March 2027 ‐ 1 hour

Room: Red Rock 9

Workshop Sessions

A compelling school story earns a family's attention. What happens next determines whether that interest becomes enrollment. Before investing in more marketing, schools should examine the systems that turn inquiries into enrolled students—and keep current families returning.

This facilitated working session focuses on three operational priorities:

• Retention: Identify families at risk of leaving, establish re-enrollment outreach priorities, and assign responsibility.
• Enrollment pipeline: Map the journey from initial inquiry through attendance, establish ownership and response standards, and identify where prospective families disengage.
• Follow-up and capacity: Develop a written follow-up schedule and assess whether current staffing can support it.

Through structured small-group exercises, apply these frameworks to your school's enrollment challenges, with consideration for different school sizes and markets.
Leave with a completed enrollment operating picture, practical worksheets, and a prioritized 30-day action list.