Enrollment, Community, Communications
The search landscape has fundamentally changed. Your parents and students now use an average of seven different platforms to research choices big and small - from traditional search engines to AI assistants, industry forums, and social networks. In this session, we’ll explore how to look beyond Google to position your school to be discovered wherever parents are looking and give examples of how to create the right content for each platform, track search behavior across channels, and continuously adapt to capture new opportunities.