Your school's homepage has just seconds to make an impression. Can prospective families quickly identify what makes your school different, which grades you serve, and how to schedule a tour or apply?
This hands-on workshop examines the essential elements of an enrollment-focused homepage, from compelling headlines and authentic photography to clear navigation and calls to action.
Using real school websites and a practical five-second test, explore how to:
Build trust: Showcase testimonials, achievements, and authentic school experiences.
Communicate what sets you apart: Highlight distinctive programs, curriculum, and school strengths.
Encourage action: Make it easy to find enrollment inquiries, tours, and applications.
Design for mobile: Prioritize readable content, intuitive navigation, and accessible buttons.
Learn how to organize homepage content, write for skimmers, and create a stronger first impression that helps turn website visitors into prospective families.