Speakers
Solution Sessions
SWAG isn't just about receiving "Stuff We All Get"! In this session, we'll delve into how SWAG stands for "Strategic Ways to Achieve Goals". We'll specifically explore the significance of brand marketing, highlighting the use of custom apparel and promotional products to support educators in recruitment, retention, rewards, and reputation enhancement. Drawing from over three decades of marketing experience, particularly within the education sector from K to College, we'll offer valuable insights to our attendees. We'll discuss the critical aspect of effectively maximizing marketing budgets and emphasize the importance of selecting sustainable and useful high-perceived-value marketing items to minimize environmental impact. Additionally, we'll discuss the importance of adhering to CPSAI regulations (Consumer Product Safety Improvement Act) regarding children's products, knowledge that every school should possess.
Please take the post-workshop survey: https://www.surveymonkey.com/r/AC24-solutions
Holly is an experienced and passionate speaker, boasting over three decades of expertise in promotional marketing, particularly within the K-12 education sector. She embarked on her entrepreneurial journey shortly after completing her education at The University of Arizona in 1992.
Central to her ethos is the belief encapsulated in the phrase, "One Generation Plants the Seed, Another Gets the Shade," a philosophy Holly and her company, Garment Graphics, wholeheartedly embrace.
Eller College at The University of Arizona has honored Holly with the "Ordinary Women Doing Extraordinary Things" Award for Marketing Excellence and her outstanding contributions have earned her the distinction of being a 2021 Finalist for Arizona, Women of Influence, Marketing Woman of the Year.
Beyond her professional achievements, Holly's commitment to social responsibility shines through. A percentage of all corporate gross sales are directed towards charitable causes close to her heart, including foster care, education, and support for the military. She is also a mentor for Alpha Chi Omega sorority, and works with Angel Charity for Children.
Holly is married to her college sweetheart, Scott and has 2 children and 4 grandchildren. She is a competitive tennis player, a huge fan of the Chicago Cubs, and enjoys her 2 dogs, Mazie and Addie – her “barketing” interns who accompany her to the office.