(6) Game Changers: 10 Strategic Communications Tips That Turn Challenges Into Wins

1.30pm – 2.30pm MST, 27 February 2026 ‐ 1 hour

Room: Evergreen (E)

Enrollment, Community, Communications

In this fast-paced session, participants will explore ten proven strategies to elevate their communications game and strengthen how their schools connect with students, staff, families, and the broader community. From crafting compelling stories and leveraging digital tools to navigating crises and building trust, these insights help communicators shift from reactive to strategic.

Attendees will leave inspired and equipped with practical ideas they can implement immediately—along with best practices they can apply daily, including the four-step communications process: Research, Planning, Implementation, and Evaluation.

Speakers

Randy Barber

Chief Communications Officer, COSPRA Past President, COSPRA APR Co-Chair, Boulder Valley School District

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Sam Briggs

COSPRA President and Director of Communications , COSPRA and Widefield School District 3

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Randy Barber

Chief Communications Officer, COSPRA Past President, COSPRA APR Co-Chair, Boulder Valley School District

Randy brings his passion for storytelling and calm under pressure, developed during his 13 years at 9NEWS, where he played multiple roles from producing newscasts to organizing the 9Cares Colorado Shares food drives and was named the station's Employee of the Year in 2005. He and his colleagues won an Emmy in 2008 for YourShow, a groundbreaking interactive interview show, featuring nationally renowned guests.

Before coming to Boulder Valley, he served six years at Douglas County School District.

Randy is a proud Colorado native and a product of our state's great public education institutions, including Rangeview High School in Aurora and the University of Colorado, Boulder.

: https://www.linkedin.com/in/randy-barber-apr/