From School to Brand: Shaping Perception to Build a Lasting Reputation

8.30am – 9.30am MST, 27 February 2024 ‐ 1 hour

Workshop/Breakout Sessions

Most charter schools understand their charter and the reason why their school was founded. However, taking it one step further and building a brand is vital for attracting students and families, particularly in an increasingly competitive school environment. Learn how Pinnacle Charter School became a highly-desired school of choice in Federal Heights by building a strong brand presence in the community. Re:vision: strategic communications, media relations, and community engagement play a powerful role in turning your charter statement into a brand that attracts families. Attendees will gain actionable items, tips, and tools to create a unique charter school brand that both stands out and resonates.

Please take our post-workshop survey: https://www.surveymonkey.com/r/ac24-enrollment