Enrollment, Community, Communications
Years of sector-specific research—including millions of data points, parent surveys, leader conversations, and online advertising campaigns—has uncovered a core truth: schools that clearly articulate their unique value and boldly share their message consistently achieve enrollment success. Those that try to appeal to everyone often lose their voice in the noise.
This session is for school leaders ready to think differently and use bold marketing as a leadership tool. Real-world examples and nationwide charter data illustrate how bold, focused marketing drives enrollment—even in high-choice markets. Attendees will gain the strategies that have helped hundreds of charter schools nationwide not just grow—but fill their waitlists.
Session highlights include “60 Students in 60 Seconds” and “The Four Principles of Bold Enrollment Growth.” Participants will engage with leadership reflection prompts to evaluate their current approach and identify growth opportunities. The session concludes with a hands-on Q&A, including a live demonstration of website and digital marketing techniques aligned with current Google best practices.